Building a Scalable CRM Design System

Overview

Synviaa is an AI-powered CRM platform designed to help businesses manage relationships, automate workflows, and analyze customer data at scale. As the platform grew, so did the need for a unified design system that could ensure visual consistency across hundreds of features.

The initiative was focused on building a scalable system of components and guidelines, enabling teams to ship faster without sacrificing quality. This foundation helped the company align product, design, and engineering.

Challenge

The platform’s design had become fragmented, with multiple teams creating inconsistent components. Users often encountered different interaction patterns across the same app, which impacted usability.

Additionally, maintaining the growing product suite had become resource-heavy. Designers and developers were spending unnecessary time recreating elements instead of innovating.

Results

The new design system standardized the visual language across the entire CRM, reducing inconsistencies by 70%. Components were made reusable, cutting design and development time by 40%.

With a scalable foundation in place, Synviaa’s teams could focus more on feature innovation. User satisfaction scores improved by 20%, reflecting the smoother and more cohesive experience.