Security
Streamlining Mobile App User Flows
Simplified and optimized user flows in a mobile finance app, enhancing usability and overall experience.
Industry
Security
Headquarters
Ottawa, Ontario, Canada
Founded
2006
Company size
5,000+
Overview
SecuraPay is designed to provide secure digital banking for individuals and small businesses. The app’s focus is on protecting sensitive data while offering a seamless way to transfer, monitor, and manage finances on the go.
As usage grew, user feedback showed that navigation was unintuitive. Transaction flows were complicated, and critical actions like payments required too many steps.
Challenge
The app’s onboarding and daily use were hindered by complex flows. Users were getting lost in multi-step processes, reducing satisfaction and increasing churn.
Balancing simplicity with strict security protocols made redesigning the flows especially challenging. The team needed a solution that was both intuitive and compliant.
Results
The redesign cut the average number of steps per transaction by 40%, making the app faster and more enjoyable to use. Onboarding completion rates improved by 30%, reducing drop-offs during setup.
Customer satisfaction rose significantly, with app store ratings improving from 3.8 to 4.5 stars within six months of launch. The app became both safer and easier to navigate.
Client
SecuraPay is a mobile-first finance app that helps users manage secure transactions, monitor account activity, and track spending across multiple accounts. It prioritizes safety while keeping the user experience simple and accessible.
“SecuraPay gave us the ability to simplify complex transaction flows while maintaining security at every step. The streamlined user journeys made our app easier to navigate and gave our customers greater confidence in using it daily.”
User Flows
Key transaction and navigation flows were simplified to reduce friction, ensuring a secure but effortless user experience.
